New York, NY – August 14, 2013 – Real Media Group, a business unit of 24/7 Media, announced today the launch of 24/7 Media Alchemy Ad Labs, the company’s creative innovation unit that offers clients richly interactive custom digital ad creative.  The 24/7 Media Alchemy Ad Labs team designs first-to-market experiences by utilizing a brand’s existing creative assets to create high-impact deeply engaging ad experiences without big budget fees. 

“Instead of trying to fit a client’s brand into our products, our creative team takes that brand’s unique narrative and audience engagement goals and crafts an original experience that connects with consumers,” said Nicolle Pangis, President, Real Media Group.  “We do this at scale by building each experience on top of our mature suite of video, display, and mobile ad products.”

“Every ad experience we create for a client is pre-cleared to run on 24/7 Access, our network of premium publisher sites, in addition to pre-selected appropriate video, mobile or display sites that adhere to IAB and VAST/VPAID standards,” said Tim Bagwell, VP, Media Solutions, who heads the Los Angeles-based 24/7 Media Alchemy Ad Labs team. “The immediate scalability of our work is a not only a tremendous asset for clients, it provides inspiration to our entire team.”

The creative designed by 24/7 Media Alchemy Ad Labs, once scaled, is fully reportable.  The team’s “Spark” reports go beyond “impressions” and “clicks” to give brands visibility well beyond the traditional performance indicators.  The reports help clients understand what audience they reached, how those consumers engaged with specific brand triggers, and how that audience was ultimately impacted. 

24/7 Media Alchemy Ad Labs is available to enhance any Real Media Group product or program.  The team is currently working with a range of clients to design creative for campaigns that include the recently announced Socialite, a suite of tools to expand social amplification, and InfuseTV, which bridges the gap between television and digital advertising.  For more information and to schedule a presentation with 24/7 Media Alchemy Ad Labs, visit: www.realmedia.com.

About Real Media Group

Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.