Paris – September 23^rd, 2013 – 24/7 Media today announced the launch of its premium private marketplace in Belgium serving premium publishers and marketers.

Real Market allows digital publishers to benefit from a premium real time bidding (RTB) media buying and selling ecosystem, where media buyers have real-time access to qualified audiences, with full transparency and exclusivity. Buyers also have the added benefit of achieving the best ROI. Thanks to instant optimization, buyers get the best performance for each individual impression; all while trading within a brand safe and premium environment.

Real Market opens up premium inventory to all digital media trading desks. Through direct access to every demand source in the digital marketplace, and strengthened by an exclusive partnership between Microsoft Advertising and 24/7 Media, Real Market provides premium publishers with dual selling of their properties, through Microsoft Advertising Exchange and 24/7 Media’s dedicated RTB sales teams, as well as full-service sales support from both Microsoft and 24/7 Media.

”After seeing a great deal of success with Real Market in France, we decided to open up our private marketplace in Belgium, which already shows a very mature RTB market," comments  Stéphane Dupayage, 24/7 Media’s SVP Monetization, Europe.

About 24/7 Media

24/7 Media, formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide.  The company has been in the forefront of media innovation for fifteen years.  The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers a specialized business unit:  Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively.

24/7 Media is a WPP Digital company with 19 offices in over a dozen countries. For more information, please visit www.247media.com.