May 10, 2012, New York - Maxifier, the global leader in inventory revenue management technology, today announces that Martini Media, the leading digital media and content platform for reaching affluent online audiences, has adopted its ADMAX (http://www.maxifier.com/products/) solution to maximize campaign performance and deliver tools to drive greater advertising efficiencies across its business.

In managing more than 1,000 sites and working with over 300 premium advertisers, Martini Media recognized that it needed to adopt a new optimization strategy to achieve the branding and direct response goals demanded by premium brands today. It needed to be introduced to a scaling solution that would lift CPS goals for an already thriving business.

“Maxifier was an obvious choice to help scale a rapidly growing technology start-up,” said Skip Brand, CEO of Martini Media. "Because Maxifier's ADMAX requires no site tagging and is seamlessly integrated with our current ad management technology platform, 24/7 Media’s 24/7 Open AdStream, implementation was easy, giving us immediate insights and control across all campaigns running on our network. Its system-generated suggestions ensure that, network-wide, we can deliver greater campaign performance improvements for our advertisers, while simultaneously reducing the time and effort we traditionally spent on optimization."

In addition to delivering greater campaign optimization, Martini Media will also use the solution to more effectively optimize media bought externally.

"While Martini supplies quality high-worth audiences, the ability to boost performance through Maxifier's optimization capabilities will differentiate them in market” said Denise Colella, Chief Revenue Officer at Maxifier. “As advertisers need to justify every marketing dollar spent, businesses they partner with must demonstrate that they are delivering on their campaign goals. Martini Media recognizes this challenge, and we are delighted they have selected ADMAX to ensure they can continue to effectively compete in today’s environment.”