San Francisco, SF -- May 15, 2012 -- BBN, a global leader of large-scale digital marketing solutions for business-to-business marketers, announced today the release of the first social listening tool specifically developed for b2b brand-builders. SNAP (Social Network Assessment Platform) provides marketers with a multi-dimensional tool for social listening, insight and analysis of thought leaders within the markets they serve.

“The explosive growth of conversations in the digital environment has made it increasingly difficult for companies to assess the social discussions that are relevant to their own brands,” said Rachael Monroe, BBN’s Vice President of Client Services. “We created SNAP to provide our clients with an understanding of the social dialogue in their industry; guidance on how to reach key influencers; and an analysis of the full effort.”

The beta release of SNAP was installed late last year in several international industrial manufacturing companies and the success attracted the attention of a number of marketing firms. In addition to extending the service to BBN advertisers, the utility will be integrated as a component in comprehensive social media platforms provided through major marketing services agencies. BBN has been adopted by major global media buyers as the method for connecting brand-builders with large-scale, qualified b2b audience segments.

“We are delighted to offer BBN’s new social media tool to our b2b clients who are increasingly interested in harnessing the power of social media to advance their brands,” said Derek Herrling, VP, East Coast Sales, Real Media Group. “We continue to evolve and expand our capabilities to suit the needs of our clients and SNAP is an example of the advanced targeting solutions we provide.”

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