Data-driven Advertising Fast Facts

Big Data is transforming the digital world as we know it and is now a fundamental building block for business insight. Despite Big Data’s ubiquity, it remains a big mystery to many businesses. Discover more here on the Big Data basics that need to be understood and how to take full advantage of data insights.

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Video Advertising Fast Facts

Video advertising has experienced tremendous growth and now accounts for 10% of all online display advertising. Forecasts indicate that by 2016, that number will reach 15%. Video is now a critical piece of a cross platform advertising strategy that addresses consumers’ ability to choose not only what they watch, but how and where they watch it.

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24/7 Media Sponsors Winterberry Group Whitepaper on Data Management Platforms


What is a DMP? Who uses a DMP now? Who will use them in the future? What factors are propelling the growth of the DMP? How is a DMP relevant to your business?

This paper—produced in partnership with the Interactive Advertising Bureau—answers these questions and many more. To download the whitepaper in full, click here.

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Real Time Bidding Fast Facts

The rapid evolution of the display advertising market has been propelled by significant developments in technology. New developments such as real time bidding have changed the way impressions are purchased while helping to meet the need for more accountable and effective media buying for advertisers and publishers alike.

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Mobile Advertising Fast Facts

Mobile’s rapid rise impacts the way business is done and ignites significant growth potential. 24/7 Media provides an overview of the rise of mobile advertising and what to consider when developing your mobile strategy.

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Deconstructing Digital - Introduction to Digital Media (1:53)

The Internet is the first human enterprise that expands at biologic speeds. 24/7 Media provides an overview of the digital marketing ecosystem and suggestions on how best to implement your digital strategy.

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