News Archives

2013

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December 16, 2013

5 Publisher Tips to Stuff Your Stocking with New Revenues

Larry Allen, Real Media Group, for ClickZ

In the spirit of the holidays and the coming new year, let's take a look at the upside of today's digital ecosystem.

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December 9, 2013

24/7 Media Acquires Crystal Semantics

Integration of Semantic Advertising Solution to Benefit Advertiser and Publisher Clients Worldwide

24/7 Media announced today its acquisition of Crystal Semantics from ad pepper media International.

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December 3, 2013

Xaxis and 24/7 Media to Merge, Creating the World’s Largest Programmatic Media and Technology Platform

Merged Company to Continue Under Xaxis Name; Firm to Manage Over US $750MM for 2,700 Clients Around the Globe

Xaxis and 24/7 Media announced a merger today, forming what will be the world’s largest programmatic media and technology platform.

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November 20, 2013

Programmatic & RTB Marketplace in France

By Estelle Reale, VP Marketing, Global, 24/7 Media

This is an exciting time of growth for the programmatic and RTB marketplace in France.

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November 20, 2013

Is Programmatic Buying the Future of Pharma Digital Advertising?

By Andrew Matthius, Associate Editor, PM360

If you are involved in digital advertising, you’ve probably heard about programmatic buying over the past couple of years.

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November 19, 2013

Dissecting Buzzwords: What Does Programmatic Mean to You?

Larry Allen, Real Media Group, for ClickZ

Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately.

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October 31, 2013

24/7 Media Announces Vice President of Media Development

Max Jaffe to Lead New Team in New York

24/7 Media announced today that Max Jaffe has been promoted to Vice President, Media Development

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October 21, 2013

End the Ad Bot Madness!

Larry Allen, Real Media Group, for ClickZ

The blame game over digital ad bots has reached absurd proportions.

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October 16, 2013

24/7 Media Announces Two New Hires to its UK-based Platform Sales Team

Nora Schwab and Ian Unger Named Platform Sales Managers

24/7 Media announced today the hiring of two new members to its Platform Sales team.

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October 3, 2013

Breaking Out of Search: 24/7 Media Assists SME Advertisers To Tackle Local Digital Advertising Opportunity

Nicky McShane, 24/7 Media, for ExchangeWire

How 24/7 Media assists Small-Medium Enterprise advertisers to help them tackle local digital advertising opportunity

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October 2, 2013

24/7 Media Names New VP, Platform Solutions

Gorka Zarauz Transitions to the Platform Solutions Team

Gorka Zarauz has been named Vice President, Platform Solutions at 24/7 Media

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September 30, 2013

How to Get the Most Out of Industry Events

Larry Allen describes his experience at dmexco 2013, and offers advice on how to get the most out of industry events.

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September 24, 2013

24/7 Media Appoints Matthew Haies as General Counsel

24/7 Media Appoints Matthew Haies as General Counsel

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September 23, 2013

24/7 Media Launches Real Market, A Premium Private Marketplace For Belgium

Real Market allows digital publishers to benefit from a premium real time bidding, media buying and selling ecosystem

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September 19, 2013

24/7 Media and Shiny Ads Announce Partnership

Integration of Industry-Leading Self-Serve Advertising Solution Opens New Revenue Opportunities for Publishers

Introducing 24/7 Self-Serve: A new self-serve advertising tool to grow businesses and provide new revenue opportunities

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September 13, 2013

Real Media Group Names Senior Account Executive in Detroit

Wyatt Kazan joins Midwest Sales Team

A new Senior Account Executive has joined the Midwest Sales Team

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September 5, 2013

24/7 Media Announces Promotions on Marketing Team in Paris and New York

Estelle Reale and Sandy Drayton Named Vice President

Two members of the 24/7 Media marketing team have been promoted to Vice President

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August 28, 2013

Real Media Group Introduces 24/7 mStory

Mobile Advertising Solution Reaches Audiences Across all Screens

A new product suite from Real Media Group will leverage key data insights that enable advertisers to run effienct campaigns at scale

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August 26, 2013

The True Value of Media

Larry Allen, Real Media Group, for ClickZ

The True Value of Media

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August 6, 2013

Nielsen, Adap.tv, Others Join Video Viewability Consortium

24/7 Media joins OpenVV

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July 29, 2013

The Importance of CPM in Yield

Larry Allen, Real Media Group, for ClickZ

As everyone knows, working in ad tech and digital media is much like shooting a moving target.

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July 15, 2013

Is Big Data Simply a Euphemism for 'Lost in Data' Now?

A Nicky McShane article for NetImperative

Nicky McShane, EU Managing Director of Media Innovation Group, looks at how brands make use of consumer data without drowning in a flood of irrelevant information.

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July 1, 2013

Social Advertising: Worth a Thousand Words

Larry Allen, Real Media Group, for ClickZ

In May, Yahoo revealed that it was buying Tumblr for $1.1 billion.

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June 28, 2013

eMarketer Report: AD VERIFICATION

Validating Brand Safety and Ensuring Quality

Larry Allen, SVP, Business development and global platform sales at Real Media Group, is one of several digital executives interviewed for the report.

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June 20, 2013

Real Media Group Enhances Its Position in Germany

And Expands Its German Footprint With New Hires and Promotions in Two offices

A Real Media Group Press Release

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June 11, 2013

Real Media Group Names Director of Video and Mobile Media

Jessica Levine Joins New York Office

A Real Media Group Press Release

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June 10, 2013

Real Media Group Introduces INFUSETV

Bridging the Gap Between TV and Digital Advertising

A Real Media Group Press Release

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June 6, 2013

Real Media Group Introduces "Socialite"

Suite of Social Tools Enables Marketers to Generate Incremental Earned Exposure through Engaging Paid Media

A Real Media Group Press Release

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June 3, 2013

Ad-ID for a Cross-Screen World

Larry Allen, Real Media Group, for ClickZ

Operating an ad exchange, or (more importantly) participating in one, is much more complicated than anyone ever expected.

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May 29, 2013

Jared DeMarino Named Director of East Coast Sales at Real Media Group

A Real Media Group Press Release

Jared DeMarino Named Director of East Coast Sales at Real Media Group

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May 23, 2013

Real Media Group Launches Acceso

The First Premium Digital Advertising Marketplace For Spain and Latin America

Real Media Group Launches Acceso, The First Premium Digital Advertising Marketplace For Spain and Latin America

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May 21, 2013

Real Media Group Enhances Efforts to Combat Piracy Across Its Ad Network, 24/7 Access

A Real Media Group Press Release

Real Media Group, a business unit of 24/7 Media, Enhances Efforts to Combat Piracy Across Its Ad Network, 24/7 Access

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May 21, 2013

Picking apart Big Data

Larry Allen, Real Media Group, for Cream Global

Everyone’s talking about ’big data’ these days: politicians, academics and, of course, businesses – especially those involved in digital marketing and advertising.

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May 6, 2013

Define Premium

Larry Allen, Real Media Group, for ClickZ

There is always a need for a conversation about a client's goals and objections.

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May 3, 2013

Real Media Group Announces New Hires on North American Sales Team

Expansion of offices in Los Angeles, San Francisco and Chicago

Real Media Group, a business unit of 24/7 Media, announced today several new hires on its North American Sales Team

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April 24, 2013

2020: When online advertising meets mathematics

David Moore, 24/7 Media, for Cream Global

A City or Wall Street worker of the 1980s who saw today’s financial markets would be, most likely, gobsmacked.

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April 22, 2013

24/7 Media and TripleLift Announce Partnership

New Offering, 24/7 SociAble, Amplifies Social and Visual Features for Digital Advertisers

24/7 Media and TripleLift Announce Partnership

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April 9, 2013

RTB: UK Takes the Lead

Nicolle Pangis, Real Media Group for ExchangeWire

RTB: UK Takes the Lead, by Nicolle Pangis, President of Real Media Group

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April 8, 2013

Lost in Space?

Larry Allen, Real Media Group, for ClickZ

Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media.

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April 5, 2013

Media Innovation Group Names Mariellen Heffernan VP, Client Services and Operations

A Media Innovation Group Press Release

Media Innovation Group Names Mariellen Heffernan, Vice President Client Services and Operations

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March 21, 2013

24/7 Media Names Christina Van Tassell Chief Financial Officer

A 24/7 Media Press Release

Christina Van Tassell has joined the company as Chief Financial Officer.

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March 15, 2013

Finding a better path forward.

Larry Allen, Real Media Group

Digital marketing has evolved dramatically over the last 10 years.

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March 14, 2013

Real Media Group Announces New Hires in London Office

A Real Media Group Press Release

Sophie Hill Named Head of European Technology Sales; Sonia Bachu and Michael Smith Join as UK Sales Managers

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March 12, 2013

Digital Strategy for Successful B2B Marketers

Nicolle Pangis, Real Media Group, for AOP B2B

The digital marketplace offers the B2B CMO a wide array of advertising opportunities.

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March 11, 2013

Who Needs Big Data?

Larry Allen, Real Media Group, for ClickZ

The term “big data” seems ubiquitous these days.

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March 7, 2013

BBN and 24/7 Media Leverage Industry Thought-Leadership to Provide End to End Solutions for B2B Marketers

New services connect brands with business decision makers throughout the purchasing cycle

A 24/7 Media Press Release

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February 28, 2013

Three steps to building a better online ad industry

Larry Allen, Real Media Group, for M&M Global

The digital ad space was never easy for laypersons, but of late it’s become even more complex.

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February 22, 2013

Real Media Group Enhances Advertising Monetization Strategy to Help Publishers Achieve 100% Inventory Fill

Provides Publishers with Simple and Seamless Access to High-Quality Demand

A Real Media Group Press Release

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February 14, 2013

24/7 Media Expands Global Service Centers of Excellence

A 24/7 Media Press Release

Company Opens New Service Center in Spain and Names Director of Technical Support and Ad Operations in EMEA

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February 11, 2013

Dazed and Confused

Larry Allen, Real Media Group, for ClickZ

With so many digital channels, and vendors capturing more and more data, it seems nearly impossible to make good decisions

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February 8, 2013

Real Media Group Renews Global Partnership with Fivia

A Real Media Group Press Release

The companies have renewed an agreement in which Fivia’s capabilities are fully integrated into 24/7 Media’s proprietary ad serving technology,

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February 6, 2013

To Be or Not to Be, Social

Larry Allen, Real Media Group

Social needs to be ingrained in everything a brand does.

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February 1, 2013

Media Innovation Group Announces New Leadership in North America and Europe

Michael Mamarella Promoted to General Manager, North America; Nicky McShane Joins as European Managing Director

New York, NY – February 1, 2013 – Media Innovation Group, the digital strategy & marketing unit of 24/7 Media, announced today new leadership in North America and Europe. Michael Mamarella has been promoted to General Manager, North America and Nicky McShane joins the company as European Managing Director.

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January 28, 2013

Think Global, Act Local

Larry Allen, Real Media Group

Our industry has no borders and the bits are traveling faster and faster from market to market

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January 14, 2013

New Year, New Thinking

Larry Allen, Real Media Group, for ClickZ

It's that time of year again when we all take a moment, pause, recharge, reflect, and take stock of the last year.

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January 11, 2013

Real Media Group Announces New Hire In New York

A Real Media Group Press Release

Danielle Andrews Joins Technology Sales Team as An Account Executive

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January 8, 2013

Digital Marketing Trends of 2013

Featuring Real Media Group's Nicolle Pangis

40 Trends for 2013 that every digital marketer should read

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January 7, 2013

Adapt and Survive

Nicolle Pangis, President at Real Media Group for Figaro Digital

Nicolle Pangis, Real Media Group President, discusses mobile, the distinction between online and offline and the ever-growing significance for brands of social media.

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January 4, 2013

24/7 Media Announces a New Hire In New York Headquarters

A 24/7 Media Press Release

Tom Comerford Joins Company as Product Manager

2012

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December 21, 2012

WPP's 24/7 Media Touts Cross-Platform Monetization

Nicolle Pangis on Beet.TV

As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences.

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December 19, 2012

24/7 Media Announces a Promotion and a New Hire In New York Headquarters

A 24/7 Media Press Release

Michelle Smith Promoted to Senior Director, Product Management Sonjoy Ganguly Joins Company as Senior Director, Product Management

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December 19, 2012

How Email Could Turn Out To Be Mobile Advertising's Secret Weapon In 2013

Larry Allen, Real Media Group, for Business Insider

We've been hearing for the last three or four years that this is the year of mobile. Will 2013 finally be that year?

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December 12, 2012

24/7 Media and Jumptap Offer Single Ad Buy Across Mobile and Online Screens

A 24/7 Media Press Release

Industry-First Offering Enables Unique Cross-Screen Campaign Capability

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December 11, 2012

Good vs. Evil

Larry Allen, Real Media Group, for Business Insider

There always has to be a struggle between good and evil in any good movie or play (and even in the not so good ones) .

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December 6, 2012

Max Jaffe Promoted to Director, Real Time Trading & Optimization at 24/7 Media

A 24/7 Media Press Release

Company also announces promotions on the Campaign Management Team

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December 1, 2012

Driven By Technology

Improved understanding of digital technology is redefining the world of advertising and providing different ways to think about content.

A Media Innovation Group Asia Article

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November 29, 2012

24/7 Media Announces Two Promotions

A 24/7 Media Press Release

Paul Georges-Picot Promoted to VP, Corporate Strategy and Development Chris Moore Promoted to Director, Partnerships

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November 23, 2012

Online Brand-Building Means No More Click-Through

Larry Allen, Real Media Group, for M&M Global Blog

For most of its still-young life, online advertising has worshiped at the altar of the ‘almighty click-through’.

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November 19, 2012

Who Needs to See Ads Anyway?

Larry Allen, Real Media Group, for ClickZ

Standards that would help drive a consistent currency and set of metrics that would give marketers a way to simply evaluate digital media and fa

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November 15, 2012

24/7 Media Announces Ongoing Campaign to Educate Publishers and Advertisers

A 24/7 Media Press Release

Articles and Videos Aim to Simplify the Complexities of Digital Advertising

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November 12, 2012

Data Management Platforms Poised to Become Scalable Solution to 'Big Data' Challenges

A Whitepaper from the IAB and Winterberry Group, sponsored in part by 24/7 Media

This white paper explores the mission and likely evolution of DMP technology.

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November 9, 2012

3 Things The Online Ad Business Must Do NOW To Improve Its Credibility

Larry Allen, Real Media Group, for Business Insider

Over the last year there’s been much discussion of the many issues plaguing our industry that prevent us from truly accelerating growth.

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November 9, 2012

Planning a Mobile Strategy

Nicolle Pangis, Real Media Group, for Fourth Source

Whether the ‘year of mobile’ has arrived in 2012 is the subject of much debate, but what cannot be argued with is that mobile is now more important than ever.

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November 8, 2012

24/7 Media Announces Sponsorship of White Paper on DMPs

A 24/7 Media Press Release

Interactive Advertising Bureau (IAB) and Winterberry Group To Release Paper on November 12

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November 6, 2012

How To Succeed As A Woman In Ad Tech

News from Adotas, featuring Nicolle Pangis

Overcoming the Pressure to Be ‘One of the Guys’

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October 23, 2012

24/7 Media Selects Teradata to Power Its Digital Forecasting Solution

New analytics platform supports forecasting based on proven mathematical models – the way of the future in digital media

24/7 Media chooses Teradata to support its digital forecasting solution

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October 18, 2012

Viewability: The Elephant in the Room

Larry Allen, Real Media Group, for Business Insider

Our industry is amazing. It is quite possibly the only industry where innovation can actually create more confusion, set back progress and defy logic. Take viewability for instance, we recognized a challenge in getting brand dollars from traditional media and instead of looking at the reasons why TV continues to dominate brand spend we shot from the hip and said “brands need validation that thei

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October 18, 2012

People Power: Automation isn't everything

Larry Allen, Real Media Group, for ClickZ

In this era of automation, publishers can simply list their inventory on the exchange and the buyers will come. RTB is a virtual Field of Dream

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October 12, 2012

How REM Taught Us Everything We Need To Know About Real-Time Bidding

Larry Allen, Real Media Group, for Business Insider

I'm heading out for Austin today for business and hope to catch a few bands at Austin City Limits. Waiting for my flight I decided to look through my music archives and came across R.E.M.'s Automatic For The People. It was a comeback album of sorts for REM, following their overly commercial Out Of Time.

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October 11, 2012

Media Innovation Group Announces New Hire in London

A Media Innovation Group Press Release

Melody Bobo Named Head of Account Management Team

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October 1, 2012

Digital Industry Drives Job Creation

News from IAB

An IAB Study, underwritten in part by 24/7 Media, says ad supported internet is responsible for 5.1 million U.S. jobs and contributed $530 billion to U.S. economy in 2011 alone.

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September 27, 2012

24/7 Media Announces New Hire In New York

A 24/7 Media Press Release

Mario Vaccari named Director, Product Management

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September 21, 2012

Programmatic Buying - What's In It For You? (Also, What The Heck Is It?)

Larry Allen, Real Media Group, for Business Insider

Increasingly, programmatic buying is top of mind for buyers and sellers. Every advertising industry conference has a session on it. There are even entire conferences dedicated to the topic. It has had a major impact on how publishers and buyers interact. Yet, the surprising truth is that most buyers aren’t actually sure what it is. Nonetheless, they somehow know they need it -- like now.

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September 20, 2012

Real Media Group Expands Publisher Connection to External Digital Ad Spend through Integration with Microsoft Ad Exchange

A Real Media Group Press Release

Real Media Group, a business unit of 24/7 Media, announced today the integration of the Microsoft Ad Exchange

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September 12, 2012

24/7 Media Announces New Hires In New York and London

A 24/7 Media Press Release

24/7 Media, WPP’s marketing technology company, announced today two new hires in its London office and New York headquarters.

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September 12, 2012

DMEXCO - Digital Marketing Exposition and Conference

David J. Moore, Chairman and CEO, 24/7 Media, joins a panel of leading industry executives to discuss: The Digital Transformation: Shaping models – Creating Business

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September 6, 2012

Real Media Group Expands Video Formats and Opportunities

A Real Media Group Press Release

New Offering Provides Easy Ways for Advertisers to Add Actionable Ads to Branded Content

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August 29, 2012

The Year Of Mobile?

Larry Allen, Real Media Group, for Business Insider

Every year for the last 3 years the pundits have been predicting The Year of Mobile. What exactly were they talking about?

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August 27, 2012

24/7 Media Realigns Executive Roles to Address Needs of Global Customers

A 24/7 Media Press Release

24/7 Media Names New President of Real Media Group; EVP of Global Client Operations and Chief Financial Officer

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August 27, 2012

Simplify and Win!

Larry Allen, Real Media Group, for ClickZ

Publishers are constantly looking for better ways to manage their supply and extract maximum dollars from their inventory.

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August 22, 2012

Globalizing Sales

Larry Allen, Real Media Group, for Business Insider

Most publishers worth their salt are attracting audiences from outside their home market.

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August 15, 2012

On Demand

Larry Allen, Real Media Group, for Business Insider

Media Buyers face an uphill battle every day. The pressure associated with planning and buying media can be a daunting task.

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July 31, 2012

Here's How To Sell Your Platform To Media Buyers Who Have No Idea How It Works

Larry Allen, Real Media Group, for Business Insider

marketers Every day digital ad sales folks are asked to call on agencies and in an effort to evangelize, educate, promote...

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July 25, 2012

Publishers Are Still Running Their Ad Sales Off Handmade Spreadsheets

Larry Allen, Real Media Group, for Business Insider

With the myriad of options available today in digital technology, how could publishers be so far behind...

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July 18, 2012

Publishers Are Missing A Huge Opportunity By Ignoring Tablets And Smartphones

Larry Allen, Real Media Group, for Business Insider

Most of us who have worked in digital over the last few years have expected the day to arrive when we no longer needed physical keyboard

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July 17, 2012

Audience Verification - Another Awful Idea?

Larry Allen, Real Media Group, for ClickZ

There is a lot of talk and hype surrounding audience verification these days.

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July 16, 2012

Media Innovation Group ventures into Asia, headed by James Welch

In the News - Media Innovation Group

Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies.

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July 16, 2012

We Have The Technology

In the News - Dave Moore speaks with WPP's The Wire

24/7 Media’s Dave Moore outlines his vision to turn WPP digital buyers into a ‘power user base’. Alexander Garrett reports

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July 16, 2012

Joining the Dots: WPP's Data Alliance

In the News - 24/7 Media in WPP's The Wire Summer Edition

A new cross-Group alliance is helping clients to interpret and get value from their customer data

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July 16, 2012

24/7 teams with Microsoft

In the News - 24/7 Media in WPP's The Wire Summer Edition

Tie-up creates powerful new partnership and suite of capabilities in digital advertising

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July 11, 2012

These Two Media Companies Realized They Had To Evolve, Or They Would Die Out

Larry Allen, Real Media Group, for Business Insider

Media companies and agencies are struggling to keep up with the fast pace of digital media

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June 28, 2012

Dan McKinney Promoted to Director of Platform Strategy and Development at 24/7 Media

A 24/7 Media Press Release

24/7 Media, WPP’s marketing technology company, announced today the promotion of Dan McKinney to Director of Platform Strategy and Development.

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June 28, 2012

It's Time We Had A Standard Way To Measure The Quality Of Ads

Larry Allen, Real Media Group, for Business Insider

Programmatic buying of ads has seemingly taken over display buying, offering agencies unlimited access to display inventory...

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June 27, 2012

Real Media Group's Ad Serving Business Grows

A Real Media Group Press Release

Business Insider, Investing Media Solutions, Beliefnet.com and DirectorsLive choose 24/7 Open AdStream for its ad serving capabilities

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June 20, 2012

Paula Burley Promoted to Director, Business Development at Real Media Group

A Real Media Group Press Release

Paula Burley Promoted to Director, Business Development at Real Media Group

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June 20, 2012

Facebook RTB: A Win or a Miss?

Larry Allen, Real Media Group, for ClickZ

Facebook's announcement last week to allow real-time bidding (RTB) of impressions on the right rail of the site was big news...

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June 20, 2012

Everything Changed When These Publishers Made The Leap To Digital-First Products

Larry Allen, Real Media Group, for Business Insider

My last few days have been interesting– I’ve been speaking with some of the major print publishers in the industry...

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June 14, 2012

Real Media Group Announces Two Executive Promotions

A Real Media Group Press Release

Real Media Group, a division of WPP’s marketing technology company 24/7 Media, announced today the promotion of two executives.

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June 12, 2012

24/7 Media Boosts Mobile App Advertising Capabilities With New Software Development Kit

A 24/7 Media Press Release

24/7 Media, WPP’s marketing technology company, today announced the launch of a new software development kit (SDK) for 24/7 Mobile.

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June 7, 2012

24/7 Media Announces Two Executive Promotions

A 24/7 Media Press Release

24/7 Media, WPP’s marketing technology company, announced today the promotion of two executives.

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June 6, 2012

VCs Funding Chaos

Larry Allen, Real Media Group, for Business Insider

If you’ve attended a digital conference in the last year it’s likely that you have seen the Luma slide at least once...

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May 30, 2012

Amazon Readying a Mobile Ad Network ... Commodity or Quality?

Larry Allen, Real Media Group, for Business Insider

Last week I read an interesting post on how major upgrades in infrastructure typically spawn entrepreneurs to do the unbelievable.

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May 24, 2012

'Partnering For The Ecosystem' – Microsoft Ads COO O'Hara And WPP Group's 24/7 Media Prez Bluman Discuss

24/7 Media - In the News (AdExchanger)

Yesterday, Microsoft Advertising and WPP Group's 24/7 Media announced a new deal, which consists of four main components

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May 23, 2012

WPP's 24/7 Media and Microsoft Announce Digital Advertising Partnership

A 24/7 Media Announcement

Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers

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May 23, 2012

WPP in Microsoft Deal for Digital Ads

24/7 Media - In the News (NY Times)

WPP, one of the world’s largest advertising concerns, has entered into a partnership with Microsoft

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May 23, 2012

WPP, Microsoft Unveil Exclusive Pact

24/7 Media - In the News (MediaPost)

In a move that will make Microsoft's Advertising Exchange the only non-WPP w/ "programmatic" access to WPP's real-time audience buying platform

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May 23, 2012

Microsoft's New Web Ad Deal With WPP's 24/7 Media Explained In Plain English

24/7 Media - In the News (Business Insider)

Microsoft Advertising and 24/7 Media's new partnership will likely significantly increase demand for the ad inventory offered by 24/7's web pubs

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May 22, 2012

Why Ads Should Be Like Music

Larry Allen, Real Media Group, for Business Insider

I'm sure after last week’s article on social media, you all probably expected me to jump on the Facebook train

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May 16, 2012

24/7 Media and Moat Partner to Evolve Ad Engagement Metrics and Viewable Impressions

A 24/7 Media Announcement

New measurement options help brands better understand digital

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May 16, 2012

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics

In the News (AdWeek) - 24/7 Media

The startup will now be able to provide analytics to over 9,000 companies globally

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May 16, 2012

Raging Social Marketing

Larry Allen, Real Media Group, for Business Insider

Everybody is going social and brands know social is a must buy. But the question they are all asking is “what to buy”?

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May 15, 2012

BBN To Launch SNAP

In the News - Real Media Group

BBN To Launch SNAP – The First Social Media Listening Tool Designed for B2B Marketers

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May 10, 2012

Martini Media Selects Maxifier to Deliver Network-Wide Campaign Performance Improvements

24/7 Media, In the News

Martini Media and Maxifier partner

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May 9, 2012

Until Now, There Was No Real Way To Know Who Saw Your Ad, Or If It Worked

Larry Allen, Real Media Group, for Business Insider

There is a great debate raging in the industry right now around “viewability metrics”.

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May 2, 2012

The Power Of The Last Mile

Larry Allen, Real Media Group, for Business Insider

Mobile and video companies are getting a lot of attention in the press regarding their ability to address the shift in consumer habits.

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April 26, 2012

Here's Why Mobile Advertising Needs TV To Be Successful

Larry Allen, Real Media Group, for Business Insider

There has been quite a bit of chatter lately about companion TV viewing on tablets and mobile phones.

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April 24, 2012

Eliminate Media Fragmentation and Make Clients Happy

Larry Allen, Real Media Group, for ClickZ

Fragmentation is a word we don't hear as often as you might expect given the number of choices presented to marketers and their agencies.

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April 19, 2012

The Companies That Define The Information Age Are The Ones That Know Consumers The Best

Larry Allen, Real Media Group, for Business Insider

Why your company must become a tech company.

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April 17, 2012

CEO Moore On 24/7 Media: We're A Tech Company, Not An Agency

An AdExchanger Article

David J. Moore, 24/7 Media's Chairman and CEO, talks with AdExchanger.

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April 12, 2012

DG and 24/7 Media Announce Strategic Partnership

In The News - 24/7 Media

Expanded Relationship will Work to Increase MediaMind’s GroupM Footprint

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April 12, 2012

Why This Is The Year Agencies Must 'Own' Video

A MediaPost Article

Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore.

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April 10, 2012

Real Media Group Announces Availability of New Video Capabilities and Formats

A Real Media Group Announcement

Panache Ad Formats now fully integrated as part of 24/7 Video

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April 4, 2012

DoubleVerify Trust Index Details State Of Ad Verification

In The News - 24/7 Media

DoubleVerify released its 2H 2011 Trust Index study that analyzes and provides insights on the state of the industry for ad verification

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April 3, 2012

24/7 Real Media Rebrands as 24/7 Media, Inc.

A 24/7 Media Announcement

Leading digital marketing technology company announces new name, launches new business unit.

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April 3, 2012

DoubleVerify Report Shines Spotlight on Compliance in Online Advertising

An Independent Report

Trust Index Shows that Ongoing Verification and Remediation Reduce Noncompliance and Increase Brand Safety

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March 27, 2012

Does the 80/20 Rule Still Apply to Web Advertising?

Larry Allen, Real Media Group, for ClickZ

Everyday when speaking with publishers, partners, and vendors, I'm asked, "How can we create more value for marketers?"

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March 21, 2012

Here's What Advertisers Need To Know About Buying Video Online

Larry Allen, Real Media Group, for Business Insider

I've written many times about the topic of inventory quality, the importance of working with credible partners and the fact that not all inventory is created equal.

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March 13, 2012

Why Automating Your Advertising is a Bad Idea

Larry Allen, Real Media Group, for Business Insider

Over the last year there have been many articles written on real-time bidding (RTB), automation and the publisher's need to connect to trading desks and buying platforms.

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February 29, 2012

How Publishers Are Losing Half Their Revenue With A Bunch Of Advertising Platforms

Larry Allen, Real Media Group, for Business Insider

Publishers today are constantly approached by vendors with solutions that claim to provide them with a variety of ways to generate incremental revenue, streamline operations and attract more advertisers.

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February 28, 2012

Euro Round-Up: 24/7 Real Media Releases RTB Solution...

by ExchangeWire

Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering

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February 27, 2012

Buddy Media Announces Brighter Option Acquisition, Adds Paid Advertising Solution To Social Enterprise Software Suite

by Buddy Media

Integration of Social Ad Management Software Into the Buddy Media Social Marketing Suite Eliminates Barriers Between Marketers' Paid Advertising and Social Publishing

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February 14, 2012

We Need A New Way To Define Ad Impressions

Larry Allen, Real Media Group, for Business Insider

It seems simple, but if you really think about it, what is an ad impression anyway?

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January 25, 2012

Today's Mad Men Take Over an Evolving CES

Larry Allen, Real Media Group, for ClickZ

Leading up to this year's Consumer Electronics Show (CES), there was so much hype, it's as if everyone expected some earth-shattering announcements from the likes of Google, Apple, CBS, or Comcast.

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January 19, 2012

From Information to Audiences: The Emerging Marketing Data Use Cases

by Winterberry Group

No matter what analogy you prefer, one truth is undeniably clear: Technology has fundamentally advanced the creation of what many call "big data".

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January 3, 2012

Get Ready For An Explosion In Online Video Advertising

Larry Allen, 24/7 Media, for Business Insider

Last week Kevin Haley wrote a nice article on the price of video targeting in which he explored the associated value and resultant ROI of well-placed video advertisements.