New York, NY, June 12, 2012 – 24/7 Media, WPP’s marketing technology company, today announced the launch of a new software development kit (SDK) for 24/7 Mobile.

The new 24/7 Mobile SDK is part of 24/7 Media’s unique 24/7 Open AdStream® ad management platform that includes display, video, mobile and social. The new Mobile SDK provides publishers and media companies with all of the necessary tools for integrating in-app advertising for both iOS and Android devices, whether smartphones or tablets, including the latest IAB & MMA formats.

The kit includes documentation and a sample app which can be used for showcasing and testing the technology along with the program library. Publishers simply include the SDK code within their mobile apps and the SDK automatically connects their mobile application with their ad server, 24/7 Open AdStream.  Through this process, the publisher’s mobile application requests that the appropriate ad, including targeting features, be delivered from the ad server to the end user.

“Mobile advertising is growing rapidly and both publishers and media companies need to match advertising to app audiences,” said Rob Schneider, Senior Vice President of Corporate Strategy and Development, 24/7 Media. “This is the latest example of our continuing efforts to offer cross channel solutions on a single ad serving platform.”

Nicolle Pangis, President, Real Media Group Europe, a business unit  of 24/7 Media, commented: “Our new SDK opens up additional sales opportunities by enabling publishers to monetize the advertising space in their mobile apps quickly and effectively by using the newest standards and technologies in the market.”

Because both 24/7 Mobile and the SDK use the same technology, publishers can monetize both mobile website and in-app advertising. Furthermore, 24/7 Media's comprehensive ad serving solution means that customers can more easily manage their display, video and mobile inventory within one tool, which enables them to save both time and budget.